The submission describes a digital consultancy ('Archaven') but suffers from critical credibility issues. The claim that 'most people have used my product' is demonstrably false for a boutique firm. The metric 'all time marketcap: 500000' uses incorrect terminology for a private consultancy and cannot be verified. Furthermore, the domain 'archaven.co.uk' does not show active commercial presence in search results, while the name 'Archaven' is more commonly associated with gaming content (Minecraft Dungeons). The combination of a generic corporate description with gaming-style exaggeration and lack of verifiable digital footprint results in a near-zero score.
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