Proof of Usefulness Report

Ara Digital

Analysis completed on 1/26/2026

+368
Proof of Usefulness Score
Certified Problem Solver

Ara Digital is a verified, established New Zealand-based digital consultancy (formerly ITNewcom NZ) with a solid track record of serving government and enterprise clients (e.g., Mitre 10, Southern Cross). Despite the high credibility of the actual business, the project submission quality is extremely poor, containing clearly false claims (e.g., 'most people have used my product') and confused metrics ('marketcap' likely referring to revenue). The score reflects the strong real-world utility and verifiable B2B traction of the agency, penalized significantly for the poor submission quality and the naturally lower scalability of a service-based business model compared to software products.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+187.5
Audience Reach Impact+40.0
Technical Innovation+45.0
Evidence Of Traction+120.0
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+465
Usefulness Multiplierx0.79
Final Score+368

Project Details

Project URL
aradigital.com
Description
Our name Ara Digital embodies our journey, purpose, and commitment to a digitally-strong Aotearoa New Zealand. Ara translates to "pathway" in te reo Māori, symbolising a journey towards a destination. We see ourselves as connectors – linking ideas, expertise, and communities in the digital landscape. Our role is to guide clients along their unique pathways to digital strength. Digital represents modern transformation, where innovation, change, and growth flourish. In this evolving digital world, we work with clients to empower businesses, organisations, and communities to thrive. Ara Digital reflects our commitment to charting pathways of digital strength. We walk alongside clients, understanding their stories and navigating the digital landscape. With our name, we guide and co-create a future where digital strength is the foundation of success.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline