Proof of Usefulness Report

AptDeco

Analysis completed on 1/12/2026

+646
Proof of Usefulness Score
Category Standard

AptDeco is a legitimate, established furniture resale marketplace (YC W14, ~$17M funding) with significant real-world utility and verified traction. However, the submission itself is of very low quality, containing hyperbolic claims ('most people have used my product'), incorrect names ('IronWing'), and lacking verifiable data. The high score reflects the project's actual mature status and market fit, heavily penalized by the 'Response Quality' and 'Evidence of Traction' quality factors due to the poor input provided.

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Score Breakdown

Real World Utility+276
Audience Reach Impact+120
Technical Innovation+97
Evidence Of Traction+118
Market Timing Relevance+85
Functional Completeness+5
Subtotal+702
Usefulness Multiplierx0.92
Final Score+646

Project Details

Project URL
aptdeco.com
Description
Founded in 2014, AptDeco is an online furniture resale marketplace that makes the buying and selling of used furniture easy, affordable, and accessible. After frustrating and uncomfortable experiences buying and selling furniture on other platforms, co-founders Reham Fagiri and Kalam Dennis set out to create a platform in which everyday decorators could re-home furniture in a safe and convenient environment. \n\nAptDeco offers pickup, assembly, delivery, payment, scheduling and logistics, all carried out by a highly-trained Delivery Team. AptDeco carries pre-loved home furnishings at up to 70% savings from a range of top brands, including West Elm, Jonathan Adler, Pottery Barn, World Market and many more. \n\nAptDeco is headquartered in New York, NY and currently serves members across the United States. AptDeco is a graduate of the prestigious Y Combinator startup school, and has raised $17M to date led by Initialized Capital. \n\nJoin the resale movement at aptdeco.com and @aptdeco.
Audience Reach
everyone
Target Users
everyone
Technologies
Banking, Entrepreneurship, Payments
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline