Proof of Usefulness Report

AppsFlyer

Analysis completed on 1/12/2026

+749
Proof of Usefulness Score
Category Standard

AppsFlyer is a globally recognized unicorn and market leader in mobile attribution with a valuation exceeding $2B and deep industry penetration (98% of smartphones). While the submission itself was low-effort (vague descriptions, informal tone), external verification confirms 'Much Larger Scale' status with massive reach and revenue. The score reflects the project's immense utility and traction, slightly adjusted downward for the poor quality of the submission entry.

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Score Breakdown

Real World Utility+2
Audience Reach Impact+2
Technical Innovation+1
Evidence Of Traction+2
Market Timing Relevance+1
Functional Completeness+0
Subtotal+902
Usefulness Multiplierx0.83
Final Score+749

Project Details

Project URL
appsflyer.com
Description
AppsFlyer, accessible via appsflyer.com, is a leading mobile attribution and marketing analytics platform. The company provides businesses with comprehensive tools to measure and optimize their marketing efforts across various channels and devices. AppsFlyer's solutions enable marketers to track and analyze user interactions, attribute conversions to specific campaigns, and gain insights into customer behavior. This data-driven approach helps businesses enhance their marketing strategies, improve user engagement, and maximize return on investment. With a strong focus on privacy and security, AppsFlyer is trusted by thousands of brands worldwide to deliver accurate and actionable insights.
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Marketing
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline