Proof of Usefulness Report

Applico

Analysis completed on 1/12/2026

+426
Proof of Usefulness Score
Certified Problem Solver

Applico is a well-established (2009) B2B consulting firm specializing in platform business models, with verifiable high-level traction including a best-selling book (Modern Monopolies) and a partnership with WisdomTree (PLAT ETF). However, the submission quality is extremely poor, featuring name mismatches ('GoldenWalker' vs 'Applico'), inaccurate audience claims ('everyone'), and lazy data entry ('most people have used my product'). While the underlying business has high utility and proven methodology, the project is a service business rather than a scalable tech platform, and the submission fails to substantiate claims with specific metrics.

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Score Breakdown

Real World Utility+18
Audience Reach Impact+2
Technical Innovation+9
Evidence Of Traction+15
Market Timing Relevance+8
Functional Completeness+0
Subtotal+53
Usefulness Multiplierx0.80 (Penalty for service-model scaling limits and poor submission data)
Final Score+426

Project Details

Project URL
applicoinc.com
Description
Applico is the digital sherpa for traditional enterprise CEOs looking to make their ascent to the tech summit of their industry. You could climb the mountain on your own... or Applico can get you there faster and with less risk. Our platform experts know where the pitfalls lie and which business models will carry your organization to its peak. Every climb is dangerous and risky. That’s why we co-invest alongside our clients’ new digital business model journey.\n\nOur clients choose Applico because we are tech operators who know how to build high-growth tech businesses. Our founder-led teams provide platform business strategy, strategic investments, partnerships, and M\u0026A with tech startups to accelerate your digital strategy. We deliver results. Not PowerPoints.\n\nOur staff is comprised of platform entrepreneurs, operators, bankers, and designers. With the release of Amazon Best-Seller Modern Monopolies in 2016, Alex Moazed and Nicholas Johnson defined the platform business and why it’s the dominant model of the 21st-century economy. In 2019, WisdomTree licensed Applico’s Platform Insights data product. Subsequently, WisdomTree released the world’s first ETF comprised of platform businesses: PLAT.\n\nWe see huge amounts of intrinsic value locked up inside large conglomerates. Platform businesses always have a large chicken and egg problem to achieve scale. We figured out how to put the two models together.
Audience Reach
everyone
Target Users
everyone
Technologies
Business Development, Analytics, It Services
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline