Proof of Usefulness Report

Appinio

Analysis completed on 1/12/2026

+507
Proof of Usefulness Score
Industry Mainstay

Appinio is a highly established market research scale-up with ~$33M revenue and ~270 employees, significantly outperforming the 'Comparable scale' baseline. However, the submission itself was low-quality (lazy text fields), which negatively impacted the Response Quality metric. The score reflects the verified real-world dominance and utility of the platform, adjusted for the lack of detailed evidence in the submission text itself.

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Score Breakdown

Real World Utility+142.5
Audience Reach Impact+90.0
Technical Innovation+60.0
Evidence Of Traction+122.5
Market Timing Relevance+45.0
Functional Completeness+1.25
Subtotal+461.25
Usefulness Multiplierx1.1
Final Score+507

Project Details

Project URL
Description
Appinio built the world's fastest market research solution: 1000 answered surveys in 5 minutes. Appinio provides real-time access to millions of consumer opinions worldwide through an own mobile app and enables companies to validate decisions and ideas from specific consumer groups in minutes. \nOver 1000+ companies across all industries (e.g. McKinsey, Unilever, VW, Warner Brothers, Red Bull - used by all major consulting firms and agencies) use Appinio’s all-in-one survey platform to put agility \u0026 customer centricity into practice.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline