Ape the Label

Ape the Label is a verifiable Australian fashion brand specializing in bleach-proof salon wear (aprons/clothing). While the business exists and solves a genuine niche problem (Real-World Utility), the project submission contains significant hyperbole ('everyone' reach, 'most people' usage) and inaccuracies regarding team size and market cap. Verified traction indicates a small boutique operation (<50k users, estimated <$100k revenue) rather than the global scale claimed. The score reflects the legitimate but small-scale nature of the business, penalized heavily for poor data quality and false reach claims.