Proof of Usefulness Report

Antematters Consulting Limited

Analysis completed on 2/20/2026

+26
Proof of Usefulness Score
You're In Business

Antematters Consulting Limited is a verifiable UK-based boutique consultancy (est. 2022) specializing in digital transformation and MarTech operations. While the business entity is legitimate and active, the project submission contains significant exaggerations—specifically claiming 'most people' have used the product and defining the audience as 'everyone,' which is factually incorrect for a B2B service firm. The claimed 'marketcap' of 500,000 is likely cumulative revenue or a self-valuation rather than a verified financial metric. As a service-based business without proprietary scalable technology or verifiable mass adoption, it scores low on innovation and reach criteria relative to high-growth technology products.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+0.5
Technical Innovation+0.75
Evidence Of Traction+3.75
Market Timing Relevance+5.0
Functional Completeness+0.5
Subtotal+25.5
Usefulness Multiplierx1.02
Final Score+26

Project Details

Project URL
antemattersconsulting.co.uk
Description
Experienced digital transformation, operations & solutions experts who empower organizations to thrive in the digital era by delivering innovative, scalable, and sustainable technology solutions that enhance business processes, elevate customer experiences, and drive continuous growth. We help businesses drive solutions and initiatives from advertising & marketing, revenue & commercial, data & business intelligence, and technical opportunities, to ensure your digital products and services are best in class and delivered at scale. With an extensive proven track record of leading successful digital transformation projects, teams & revenue streams, enhancing operational efficiency, owning strategic partnerships, and delivering customer-centric solutions, we have deep expertise in leveraging cutting-edge technologies and data-driven strategies to foster business growth and competitive advantage. OUR SERVICES: Digital Strategy Commercial & Revenue Operations Customer Success Business Operations Technical & Data Operations Advertising & Marketing Operations Data & Technology Solutions (Implementation, Integrations & Onboarding) Data Analytics & Business Intelligence CX (Customer Experience) Optimization Product Development Demand Generation Change Management Supplier & Partner Management Risk & Compliance incl. GDPR DEEP INDUSTRY EXPERIENCE: Digital Media & Broadcast TV, Web Publishing & Marketing E-commerce AI & Machine Learning Software & Technology Real Estate Health EXTENSIVE TECHNOLOGY EXPERTISE: AdTech & MarTech SaaS (Software-as-a-Service) DaaS (Data-as-a-Service) CDP (Customer Data Platform) DAM (Digital Asset Management) Sales & CRM Product & Web Analytics IoT (Internet of Things) BioTech PropTech

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline