Proof of Usefulness Report

ANS Commerce

Analysis completed on 1/11/2026

+35
Proof of Usefulness Score
You're In Business

The project represents a legitimate entity, 'ANS Commerce', which was a significant e-commerce enabler in India acquired by Flipkart in 2022. However, verifiable external data indicates the company operations were wound down or integrated into Flipkart by 2025, with the team size shrinking to ~8 (matching the submission). The submission quality is extremely low, with generic claims ('everyone', 'most people') and a failure to mention the acquisition or current operational status. While the technology (Kartify) had high historical utility, the project's standalone usefulness is currently minimal/defunct.

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Score Breakdown

Real World Utility+30
Audience Reach Impact+20
Technical Innovation+60
Evidence Of Traction+35
Market Timing Relevance+20
Functional Completeness+10
Subtotal+31
Usefulness Multiplierx1.10
Final Score+35

Project Details

Project URL
anscommerce.com
Description
ANS Commerce is the fastest growing e-commerce enabler for brands in India. Founded in 2017, ANS Commerce offers end-to-end integrated solutions to address pain-points of retailers across e-commerce value chains so that they can focus on their core products and brand. Our ever-growing bouquet of solutions include Kartify - flagship brand e-store platform, digital performance marketing services, marketplace management, multi-city warehousing with fulfilment and logistics coordination support. Our brand partners range from some of the best-known traditional brands internationally to the new wave of online-first, direct-to-consumer brands.
Audience Reach
everyone
Target Users
everyone
Technologies
It Services, Marketing, Leadership
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline