Proof of Usefulness Report

Angsana New Business Agency

Analysis completed on 2/7/2026

+72
Proof of Usefulness Score
You're In Business

Angsana is a legitimate, established UK lead generation agency (operating since 2007) with a verifiable track record and high-profile clients (e.g., Coca-Cola, Carlsberg). However, the submission data is highly inaccurate: it claims a team size of 350 (actual filings suggest ~25), targets 'everyone' (actual audience is B2B niche), and lists 'most people' as users (impossible for a boutique agency). The 'marketcap: 17000000' figure likely conflates valuation or lifetime revenue with market cap. While the business has real-world utility, the low score reflects the lack of technical innovation (service-based model) and the poor quality of the submission.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+20.0
Audience Reach Impact+6.0
Technical Innovation+2.4
Evidence Of Traction+21.25
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+54.9
Usefulness Multiplierx1.15
Final Score+63

Project Details

Project URL
Description
Angsana is the UK’s most respected new business development and lead generation agency for Healthcare & Life Sciences, Marketing Services and Technology companies. We connect your business with new clients. Whether you’re looking to compliment in-house resources or searching for a partner who can do it all, we take pride in getting to know your business at a deeper level, engaging relevant prospects and powering-up business growth through our proven, results-driven business development process. We understand the power of data, and the responsibility that comes with it. That’s why our purpose built, organically grown database and proprietary tools are used to help businesses across all sectors navigate the complexities of the buying process — all safe in the knowledge that it’ll never be sold on or supplemented by third parties. Before looking outwards, we take time getting to the core of your business. This fully immersive approach allows us to combine our experience with the values, voice and growth objectives unique to every client. Throughout our outbound campaign, our in-house research team will work with you to compile a bespoke dataset, setting your business on the most efficient route for growth.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline