Proof of Usefulness Report

And Facts

Analysis completed on 1/11/2026

+142
Proof of Usefulness Score
Gaining Momentum

The project '&Facts' is a verifiable UK-based pre-seed startup (founded ~2020) aiming to democratize market research for small businesses. However, the submission itself contains critical inaccuracies and hyperbolic claims (e.g., claiming a team size of '418' when public records show 1-10, and stating 'most people have used my product' for a niche B2B tool). While the core concept addresses a genuine need (Real-World Utility), the lack of verifiable traction data, combined with the false claims in the input, severely impacts the score.

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Score Breakdown

Real World Utility+70
Audience Reach Impact+20
Technical Innovation+50
Evidence Of Traction+10
Market Timing Relevance+60
Functional Completeness+10
Subtotal+137
Usefulness Multiplierx1.03
Final Score+142

Project Details

Project URL
andfacts.com
Description
\u0026facts is on a mission to get small businesses to make more data-driven decisions! Our challenge is to make data understandable by providing actionable insights.\n\nWe want to get small businesses thinking, to spark more questions and to want to dive deeper into the insights. We want to help them make successful decisions to help their businesses grow—all with the power of data. We want users to feel enlightened and empowered with the insights they see.\n\nIt's time to get rid of the old, boring and long-winded way market research which took weeks and months. Let's revolutionise how small businesses use data!
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Energy Solutions, Edtech
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline