Proof of Usefulness Report

American Express Middle East

Analysis completed on 2/8/2026

+518
Proof of Usefulness Score
Industry Mainstay

The project represents a major established financial institution, American Express Middle East. While the entity itself has undeniable scale, utility, and verifiable traction (operating since 1977 with ~750 employees), the submission quality is extremely poor. Claims such as 'most people have used my product' are factually incorrect exaggerations, and the technical details provided are non-existent. The score is buoyed significantly by the inherent verifiable reality of the business (large scale, high utility) but heavily penalized for the lack of specific evidence and the low-effort nature of the response.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+575.5
Usefulness Multiplierx0.90
Final Score+518

Project Details

Project URL
americanexpress.com.bh
Description
Don’t live life without it. Don’t do business without it. Amex Middle East is a service company, providing customers with exceptional access to products, insights and experiences that enrich lives and build business across the Middle East and North Africa. AMEX (Middle East) B.S.C. (c) is regulated and licensed by the Central Bank of Bahrain as a Financing Company. AMEX (Middle East) B.S.C. (c) - Emirates is regulated and licensed by the Central Bank of the UAE as the branch of a Financing Company. We are also available at: www.instagram.com/amexmena www. facebook.com/AmericanExpressME Visit the following websites to learn more: Bahrain: www.americanexpress.com.bh UAE: www.americanexpress.ae Egypt: www.americanexpress.com.eg Jordan: www.americanexpress.com.jo Kuwait: www.americanexpress.com.kw Lebanon: www.americanexpress.com.lb Oman: www.americanexpress.com.om Qatar: www.americanexpress.com.qa

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline