Ameera

Ameera is a verifiable modest womenswear brand founded by Boston University alumna Ameera Hammouda (2021). The project has demonstrated real-world legitimacy through appearances at New York Fashion Week (2022) and features in local press (Bostonia, Daily Free Press). However, the submission itself is of extremely low quality, containing demonstrably false claims (e.g., 'most people have used my product', audience is 'everyone') and lacking specific data. While the business is a valid boutique operation with a sustainability focus, its reach is niche and the submission failed to provide accurate evidence, resulting in significant scoring penalties.