Proof of Usefulness Report

Amberry

Analysis completed on 2/14/2026

+75
Proof of Usefulness Score
You're In Business

Amberry (Amberry AB) is a verifiable Swedish health-tech/consulting micro-business offering lifestyle programs based on 'Blue Zones'. While the project exists and has established partnerships with Swedish wellness platforms (Benify, Wellnet), the submission itself is of critically low quality. It contains significant inaccuracies (claiming 'everyone' as the audience, citing 'marketcap' as 50,000, and asserting a team size of 30 which contradicts the scale of operations). The claim that 'most people have used my product' is demonstrably false. The project shows local utility but lacks the global reach, technical innovation, or traction evidence to score higher.

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Score Breakdown

Real World Utility+60
Audience Reach Impact+20
Technical Innovation+20
Evidence Of Traction+30
Market Timing Relevance+50
Functional Completeness+10
Subtotal+29
Usefulness Multiplierx1.15
Final Score+33

Project Details

Project URL
Description
Amberry is a health tech start-up founded with the purpose to inspire and enable people to build a sustainable lifestyle through healthy habits and science-based guidance. Our digital health programs and online-courses follow our lifestyle concept, Healthy blue habits, based on the inspirational lifestyle of the healthy elderly in the blue zones, areas where people live longer, but adapted to local food preferences and a modern lifestyle. We are energized by the fact that promoting healthy food habits goes hand in hand with saving the planet. By guiding people towards a more healthy lifestyle, through micro habits, we can increase overall quality of life and wellbeing, reduce healthcare costs and at the same time enhance the transformation of the food system. Amberry supports SDG 3 and 13. Do you want to inspire your employees to a healthy and sustainable lifestyle? Reach out and book our inspirational lecture on the five keys to a healthy lifestyle - Food, Physical activity, Recovery, Resilience and Purpose. It can be tailor-made according to your specific needs. In addition, Amberry supports companies and organizations in business development to improve their position within health and sustainability, building on consumer insights. What we do: - Strategy development within health and sustainabilty. - Route to market strategy: Are you a start-up aspiring for central listing in Swedish retail chains? We guide you through the process and prepare your company for a successful launch. - Product and concept development, building on health and sustainability aspects. How to optimize the nutritional profile and strengthen the USPs. - Content creation related to health and sustainability and adapted to your companys specific offering, e.g. for social media. - Health communication beyond the EFSA claims. Need support in your transformation? - get in touch or drop by Norrsken House for a coffee and a chat, we’re here to help!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline