Proof of Usefulness Report

Allied Publications Ltd.

Analysis completed on 1/26/2026

+38
Proof of Usefulness Score
You're In Business

Allied Publications Ltd is a legitimate, established (20+ years) New Zealand publishing company dominating the road transport and forestry niches. However, the project submission is of extremely poor quality, containing false claims about audience reach ('everyone'), nonsensical financial metrics ('marketcap: 50000'), and subjective evidence of traction ('most people have used my product'). While the underlying business has real-world utility within its specific industrial verticals, the lack of technical innovation and the low-effort submission result in a low overall score.

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Score Breakdown

Real World Utility+20.00
Audience Reach Impact+2.00
Technical Innovation+1.50
Evidence Of Traction+7.50
Market Timing Relevance+3.00
Functional Completeness+0.25
Subtotal+34.25
Usefulness Multiplierx1.10
Final Score+38

Project Details

Description
Allied Publications Ltd is a privately owned and operated industrial magazine publishing company with specific strengths in Road Transport, Construction and Forestry. Allied Publications Ltd works closely with these various industry business sectors to ensure that all our publications are strong, relevant and accurate. With over twenty years of industry publishing background the owners of Allied Publications are the most informed target industry media representatives in the New Zealand marketplace. NZ Truck & Driver Magazine is the official magazine of the Road Transport Forum New Zealand and is the only magazine that can give you access to the members of this strong industrial organisation. Their members are the major consumers of more than 90% of the consumables used by the road transport industry. NZ Logger Magazine is the official magazine of the Forest Industry Contractors Association the leading industry representative group representing forestry contractors New Zealand wide. NZ Logger is the only magazine with direct access to these important forestry industry consumers, the life blood of forestry in New Zealand. Equipment Guide provides the strongest database distribution available covering the forestry, road transport and contracting industries. This provides the ideal marketing tool for used equipment sales, parts and services and once again guarantees direct access to leading industry databases. NZ Truckbody & Trailer Magazine is the only magazine currently in New Zealand targeted directly at the important transport engineering sector and this niche market magazine has developed a strong readership of key industry consumers. Allied works closely with all key industry groups to ensure that the industries issues are well reported and provide the industries with strong publications through which to better inform and portray the important part they play in the greater New Zealand economy.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline