Proof of Usefulness Report

Allegro

Analysis completed on 2/7/2026

+664
Proof of Usefulness Score
Category Standard

Allegro is the dominant e-commerce platform in Poland (the 'Amazon of Poland') with massive, verifiable scale (22M+ users, 7,500+ team). The project demonstrates exceptional Real-World Utility and Traction/Reach, scoring near the top of the scale for a mature public company. However, the submission quality itself was poor (e.g., listing 'Internet' as the only technology, vague 'most people' traction claims, and a likely data error in revenue). While the entity's strength is undeniable, the score is dampened by the lack of specific technical detail and low-effort responses in the form.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+721.5
Usefulness Multiplierx0.92
Final Score+664

Project Details

Project URL
allegro.eu
Description
Allegro is the most popular shopping platform in Poland and the largest e-commerce platform of European origin. We operate a marketplace model which means that customers can buy whatever they need from over 135,000 merchants, who can list an unlimited number of offers on our platform. We offer products in all key categories including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids or Health and Beauty. Each month, 22 million customers visit our platform, which is equivalent to almost 80% of all Internet users in Poland. They can choose from over 250m offers at the most attractive prices with maximum convenience including fast and free deliveries under the Allegro Smart! programme, modern financial services (Allegro Pay), as well as Poland’s widest 50k pickup points network. In 2019 we celebrated the 20th anniversary of Allegro in Poland. For over two decades, we have been serving consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy. We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers. We currently employ more than 7000 employees and each of us ranks among the best experts in their field. Whether it’s in Technology, Customer Experience, Commerce, Delivery Experience or many other teams, we’re all proud to say that Allegro employs the best people on the market and all of us are ready to admit that it’s #goodtobehere. ESG Report 2022: https://allegro.pl/zobacz/esg Career at Allegro: https://jobs.allegro.eu/ Allegro Tech: https://allegro.tech/ Brand Journal: magazyn.allegro.pl Support & help: pomoc.allegro.pl // facebook.com/allegro

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline