Alight Media

The project 'Alight Media' corresponds to a verifiable, high-growth UK-based Out-of-Home (OOH) media owner with significant infrastructure (digital billboards, MiXR retail network) and confirmed audience reach of ~32 million adults/month. However, the submission itself is of extremely low quality, containing errors (e.g., 'marketcap: 500000', likely a confusion for monthly revenue or a typo, as the real entity operates at a multi-million pound scale) and vague claims ('most people have used my product'). The 'Best Places to Work' claim was verified against Campaign's top 100 list. The score reflects the high real-world utility and verified traction of the business entity, heavily penalized by the poor quality of evidence provided in the submission.