Proof of Usefulness Report

AKI

Analysis completed on 2/8/2026

+496
Proof of Usefulness Score
Industry Mainstay

AKI is a major, established DIY retail chain in Portugal and Spain (owned by ADEO) with significant real-world utility and verified historical traction (91 stores, ~3,000+ employees). However, the submission itself is of low quality, featuring vague claims ('most people have used my product'), nonsense financial formatting ('marketcap: 1000000001'), and a lack of technological innovation. The score reflects the immense scale and utility of the business entity, heavily penalized by the absence of custom technology and the unprofessional nature of the project submission.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+583.8
Usefulness Multiplierx0.85
Final Score+496

Project Details

Project URL
aki.pt
Description
AKI is the first DIY distribution company in Portugal and Spain. We arrived at Iberian Peninsula in 1988, to Barcelona, currently we have 91 stores (38 in Portugal and 53 in Spain), 3208 employees (1358 in Portugal and 1850 in Spain), and around 25.000 articles for sale. We offer our customers products and solutions for DIY, repair, maintenance and improvement of houses and gardens. AKI belongs to ADEO multinational (market leader in the DIY sector in Europe and third worldwide), which in turn belongs to the Familiar Association form French origin, Mulliez. The concept of proximity is critical in our differentiation strategy in the Iberian market. The main goal is to grant our customers easy access to the articles they are looking for, and to offer a a range of solutions and ideas that can be adapted to their houses.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline