Proof of Usefulness Report

Aitkens Media Ltd.

Analysis completed on 2/12/2026

+10
Proof of Usefulness Score
You're In Business

The submission describes a traditional digital marketing agency rather than a technology project. The entry suffers from severe credibility issues, notably the claim that 'most people' have used the product and the target audience being defined as 'everyone'. Additionally, the reported financial metrics (2.5M all-time 'marketcap' since 2010 with a team of 30) imply an unsustainably low revenue per employee (~$6k/year), suggesting the data is inaccurate or the team size is exaggerated. The lack of technical innovation and low-quality response results in a minimal score.

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Score Breakdown

Real World Utility+5.0
Audience Reach Impact+1.0
Technical Innovation+0.0
Evidence Of Traction+1.25
Market Timing Relevance+2.0
Functional Completeness+0.25
Subtotal+9.5
Usefulness Multiplierx1.08
Final Score+10

Project Details

Project URL
aitkensmedia.com
Description
šŸŽÆ Aitkens Media: Your Specialist Partner for Medical, Healthcare & Technology Marketing & Copywriting. At Aitkens Media, we have over 30 years of experience of delivering sparkling copy, fresh designs and engaging marketing strategies. We provide a prestige service designed to grow your business with our extensive marketing and copywriting services. We work with businesses in the UK, USA & EU, delivering successful campaigns alongside jaw-dropping customer service. What we offer: šŸ”„ Comprehensive Marketing Support & Strategic Content Creation āœļø Custom, SEO-friendly Blog Posts & Persuasive Copywriting šŸ“‘ Case Studies and White Papers, Detailed and Ready to Go šŸ“¢ Dynamic PR Articles & Full-Scale Media Outreach Ready to transform your business? Visit us at https://www.aitkensmedia.com

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline