Proof of Usefulness Report

Airship

Analysis completed on 1/6/2026

+759
Proof of Usefulness Score
Unicorn Utility

Airship (formerly Urban Airship) is a verified market leader in mobile customer engagement with significant scale (300+ employees, operating since 2009). While the project's actual real-world utility and reach are massive—powering notifications for major global brands—the submission quality was extremely poor. The input contained vague claims like 'everyone' for reach and 'most people have used my product' for traction, with no specific metrics provided. Consequently, the score reflects the company's high objective value and market dominance, heavily penalized by low Quality Factors due to the lack of supporting evidence in the application.

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Score Breakdown

Real World Utility+23
Audience Reach Impact+16
Technical Innovation+10
Evidence Of Traction+14
Market Timing Relevance+9
Functional Completeness+0
Subtotal+73
Usefulness Multiplierx1.03
Final Score+759

Project Details

Project URL
Description
Airship, accessible via airship.com, is a leading company specializing in customer engagement solutions. It provides a comprehensive platform that enables businesses to deliver personalized, real-time notifications and messages across various channels, including mobile apps, websites, SMS, and email. Airship's services are designed to enhance customer experiences and drive business growth by leveraging data-driven insights and automation. The company is known for its innovative approach to helping brands connect with their audiences in meaningful ways, ensuring that the right message reaches the right person at the right time.
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Automation, It Services
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline