Afro Butterfly is a legitimate UK-based digital agency and mentoring provider with over 12 years of history, verified via external search. However, the project submission is of very poor quality, containing significant errors (listing industries as technologies, confusing revenue with 'marketcap') and hyperbolic claims (reach is 'everyone', 'most people have used my product'). While the business has real-world utility and a positive social mission, the lack of verifiable metrics and the unprofessional submission heavily penalize the score.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline