Proof of Usefulness Report

AffinityAnswers

Analysis completed on 1/5/2026

+414
Proof of Usefulness Score
Certified Problem Solver

Affinity Answers is a legitimate, established B2B data science company (founded 2005) with verified revenue estimated at ~$6.5M and partnerships with major entities like Eyeota and Experian. However, the project submission itself is of extremely low quality, containing vague claims ('everyone', 'most people have used my product') and inaccurate team/market cap data. While the underlying business has significant 'Proof of Usefulness' and verifiable traction, the score is penalized due to the poor quality of the submission evidence and lack of specific technical detail provided in the form.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+60
Audience Reach Impact+20
Technical Innovation+42
Evidence Of Traction+51
Market Timing Relevance+75
Functional Completeness+10
Subtotal+460
Usefulness Multiplierx0.9
Final Score+414

Project Details

Description
Affinity Answers was founded in Austin, Texas, so naturally we are a little weird, but we are very serious about our mission: to demonstrably increase brands’ efficiency and effectiveness. We measure ourselves by your increased sales, market share, and profitability. Our guiding value is to earn success with a long-term focus in serving our clients, employees, partners, and investors.\n\nWe pride ourselves in our ability to connect the dots across areas that were traditionally silos or undiscoverable, helping you better understand and market to your consumers.\n\nBrands need partners. In a world of investment capital-backed ad tech darlings, we have bootstrapped ourselves to profitability with steady growth over the years. We are not a profit center for a larger Goliath. Our management and employees own the majority of the company which enables us to have a long-term focus and commitment to you. We are proud to be a marketing data science company. And we are proud to be at your service.
Audience Reach
everyone
Target Users
everyone
Technologies
Business Development, Social Media, Marketing
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline