Proof of Usefulness Report

Affiliate Gathering Ltd.

Analysis completed on 2/19/2026

+31
Proof of Usefulness Score
You're In Business

The project represents a legitimate regional event ('Affiliate North' in Manchester, UK) organized by Affiliate Gathering Ltd. External search confirms the event took place in October 2025 with approximately 150 attendees, focusing on the affiliate marketing niche. However, the submission itself is of critically low quality. It contains outdated marketing copy (referring to the past 2025 event as future), uses an unprofessional submitter alias ('CrimsonBlade'), and makes demonstrably false claims regarding reach ('everyone') and traction ('most people have used my product'). While the underlying business exists and has niche utility, the PoU score is heavily penalized by the lack of credible evidence, unprofessional presentation, and false statements in the input data.

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Score Breakdown

Real World Utility+70.00
Audience Reach Impact+5.00
Technical Innovation+5.00
Evidence Of Traction+12.50
Market Timing Relevance+60.00
Functional Completeness+5.00
Subtotal+28.63
Usefulness Multiplierx1.08
Final Score+31

Project Details

Project URL
affiliatenorth.com
Description
Affiliate marketing is booming, and Manchester is at the heart of it. As the North’s leading affiliate, performance and influencer marketing event, Affiliate North 2025 will bring together affiliates, brands, publishers, networks, content creators, agencies and tech suppliers for a day of expert insights, networking, and actionable strategies. With the affiliate marketing industry set to surpass £15 billion globally, there has never been a better time to get involved. Whether you’re an affiliate looking to scale, a brand aiming to grow partnerships, or an agency seeking new opportunities, this is the must-attend event for anyone in performance marketing. Affiliate North 2025 offers: ✅ Exclusive Speaker Sessions & Panels – Learn from industry leaders on affiliate strategies, SEO, influencer marketing and AI-driven performance tactics. ✅ Unmatched Networking – Meet and connect with brands, publishers, and tech partners shaping the industry. ✅ Insights from the Best – Discover the latest trends in tracking, content monetization and traffic growth. ✅ Premium Venue & Hospitality – Enjoy Manchester Hall’s historic setting, a hot lunch and refreshments throughout the day. As the North continues to grow as a hub for digital and performance marketing, Affiliate North 2025 is the ultimate opportunity to stay ahead of the curve. Secure your ticket now and be part of the future of affiliate marketing!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline