Proof of Usefulness Report

Aequus

Analysis completed on 1/5/2026

+24
Proof of Usefulness Score
You're In Business

The project addresses a valid pain point in the AdTech industry (transparency in mediation), but the submission is plagued by vagueness, hyperbolic claims ('most people have used my product'), and categorization errors (listed as 'Logistics' instead of Advertising/Tech). The audience is inaccurately described as 'everyone' rather than mobile publishers, and the lack of verifiable metrics or technical details significantly lowers the score. It appears to be an early-stage or stalled venture with minimal validated traction.

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Score Breakdown

Real World Utility+48
Audience Reach Impact+10
Technical Innovation+15
Evidence Of Traction+5
Market Timing Relevance+40
Functional Completeness+5
Subtotal+21
Usefulness Multiplierx1.1
Final Score+23

Project Details

Project URL
aequus.mobi
Description
Aequus provides mobile app publishers with a truly neutral, open and transparent bidding and mediation platform. With Aequus there are no blind revenue share pricing models, no conflicting ad products and we we will never publish games. Aequus is a technology platform built for publishers to provide them with a transparent SaaS based pricing model, the freedom to work with any demand partner they choose, the most competitive and transparent bidding platform on the market and all the optimization and efficiency tools you'd expect to take your ad monetization to the next level.\nsales@aequus.mobi
Audience Reach
everyone
Target Users
everyone
Technologies
Cloud Computing, Mobileappdevelopment, Software Monetization
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline