Proof of Usefulness Report

Adweek

Analysis completed on 2/7/2026

+610
Proof of Usefulness Score
Category Standard

Adweek is a highly authoritative and established legacy media brand (founded 1979) with significant industry influence, verified by external metrics despite the poor quality of the submission data. While the submission contained vague claims (e.g., 'everyone' as audience) and inconsistencies (Project Name 'Adweek' vs Name 'FrostKeeper'), the verifiable scale, revenue ('$75M marketcap' cited), and team size (750) confirm high traction and utility. The score reflects the strong entity value (calibrated above HackerNoon's 333) penalized slightly for the low-effort submission.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+136.0
Technical Innovation+60.0
Evidence Of Traction+190.0
Market Timing Relevance+60.0
Functional Completeness+5.0
Subtotal+663.5
Usefulness Multiplierx0.92
Final Score+610

Project Details

Project URL
adweek.com
Description
From influencers to C-suite executives, we sit down with some of the most influential voices in media, tech, and marketing who are creating real change in their fields. Whether they’re helping people match and make connections or developing the social strategy behind our favorite TV shows, these individuals are the brains behind things we watch and see daily. They are prime examples that you can impact the world at any age.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline