Proof of Usefulness Report

Advise Wise

Analysis completed on 2/7/2026

+179
Proof of Usefulness Score
Gaining Momentum

The project represents a legitimate, active UK-based fintech company (Advise Wise Platform Ltd) serving the equity release market. While the submission data itself was of poor quality (containing hyperbole like 'everyone' and 'most people' which lowered credibility), external verification confirms the existence of a functional B2B platform with significant industry partnerships (Legal & General, LV=) and positive advisor reviews. The score reflects the solid niche utility and verifiable B2B traction, heavily penalized for the inaccurate submission details regarding reach and revenue.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+5.60
Technical Innovation+7.50
Evidence Of Traction+10.50
Market Timing Relevance+7.00
Functional Completeness+0.25
Subtotal+49.6
Usefulness Multiplierx0.9
Final Score+179

Project Details

Project URL
advisewise.com
Description
Advise Wise provides qualified financial advisors with a powerful, secure and easy-to-use web tool to help recommend equity release products to their clients. Backed by a team with over 35 years of experience in the Equity Release market, Advise Wise has been built to simplify and streamline the advice process for advisors. Advise Wise allows advisors to effortlessly source plans from the entire market, whilst providing a single place to store their clients, notes and any associated documents.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline