Proof of Usefulness Report

Advertising Standards Authority

Analysis completed on 1/26/2026

+28
Proof of Usefulness Score
You're In Business

The submission represents a legitimate New Zealand regulatory body (ASA), but the application data contains significant red flags suggesting it is not a serious or official entry. The submitter alias ('LunarKeeper'), nonsensical financial metrics ('marketcap: 50000' for a non-profit), and vague traction claims ('most people') severely degrade the score. While the organization itself has national utility, the submission fails to demonstrate the specific technical value or product metrics required by the PoU framework.

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Score Breakdown

Real World Utility+7.5
Audience Reach Impact+10.0
Technical Innovation+0.38
Evidence Of Traction+3.75
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+25.88
Usefulness Multiplierx1.08
Final Score+28

Project Details

Project URL
Description
The Advertising Standards Authority (ASA) self-regulate advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline