Proof of Usefulness Report

Advalyze

Analysis completed on 2/7/2026

+42
Proof of Usefulness Score
You're In Business

Advalyze is a verified digital marketing agency based in Berlin with a respectable B2B track record (approx. 25-30 employees, verified clients like McFIT). However, the project scores low on the Proof of Usefulness scale for three primary reasons: 1) It is a service business (agency) rather than a scalable technology product, resulting in low Innovation and Reach scores. 2) The submission data contains demonstrable falsehoods (claiming 'everyone' as the audience and 'most people have used my product' as traction), which severely penalizes the Quality Factors. 3) The input metrics are inconsistent (e.g., claiming 125 team members vs. verifiable ~30, and confusing 'marketcap' with revenue). While a legitimate business, it does not fit the high-growth tech product criteria and the submission quality was poor.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+10.0
Technical Innovation+10.0
Evidence Of Traction+32.5
Market Timing Relevance+50.0
Functional Completeness+5.0
Subtotal+35.625
Usefulness Multiplierx1.18
Final Score+42

Project Details

Project URL
Description
advalyze steht für analyze | advice | advertise Über 30 Digitalexperten aus den Bereichen Growth, Creative, MarTech und Reach helfen Startups, mittelständischen Unternehmen und Konzernen bei der Skalierung ihrer Geschäftsmodelle. Growth Marketing, Marketing Automation, Sales Automation, Lean Startup, A/B Tests – Digitalisierung wird bei advalyze gelebt und spannende Herausforderungen sind garantiert. Ganz nach unserem Motto „Dream big, get shit done, know how to have fun” suchen wir Leute mit derselben Hands-On-Attitude, die Spaß an ihrer Arbeit haben, sich einbringen und über ihren Tellerrand hinausschauen können. Spaß und eine sehr steile Lernkurve sind garantiert!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline