Proof of Usefulness Report

AdQuick

Analysis completed on 1/5/2026

+649
Proof of Usefulness Score
Category Standard

AdQuick is a verified, high-growth B2B platform modernizing Out-of-Home (OOH) advertising with over $9M in funding and significant revenue ($5M+ est.), placing it well above the calibration baseline. However, the submission quality was extremely poor, containing hyperbolic claims ('most people have used my product') and missing data. The final score reflects strong real-world business fundamentals (Series A, Inc. 5000) heavily penalized for the lack of substantiating evidence in the submission text.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+136
Technical Innovation+120
Evidence Of Traction+112
Market Timing Relevance+85
Functional Completeness+5
Subtotal+683
Usefulness Multiplierx0.95
Final Score+649

Project Details

Project URL
Description
Simply put, AdQuick is the easiest way to buy outdoor advertising. \n\nBroadest selection of inventory — our technology builds campaigns based on every available ad location from the large media companies to the sole proprietors. AdQuick also has exclusive access to locations. Like this one in Wrigley Field!\n\nFastest process — we're integrated with outdoor ad companies on the backend, so the buying process is seamless and single-threaded, no matter how many different billboard companies your campaign involves\n\nData driven — our campaign planning and post-campaign analytics make outdoor advertising more data driven than it has ever been. See attached breakdown of some of the metrics we provide to measure your outdoor ad spend. Here and here are posts explaining some of our analytics. \n\nSome of our early customers include Instacart, Lyft, H\u0026R Block, and OVO music label and we've booked campaigns nationwide.
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Web Development, Music
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline