Proof of Usefulness Report

AdPlus

Analysis completed on 1/26/2026

+12
Proof of Usefulness Score
You're In Business

The submission describes 'AdPlus', a verifiable regional advertising agency in New Zealand, but the entry contains significant red flags and data quality issues. The claim that 'most people have used my product' is demonstrably false for a 6-person agency. The revenue metric 'all time marketcap: 500000' is terminologically incorrect and unverifiable. While the business likely exists as a small service provider, the submission fails to demonstrate digital utility, verifiable traction, or professional credibility, resulting in a score near zero.

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Score Breakdown

Real World Utility+40
Audience Reach Impact+10
Technical Innovation+10
Evidence Of Traction+20
Market Timing Relevance+30
Functional Completeness+10
Subtotal+11
Usefulness Multiplierx1.09
Final Score+12

Project Details

Project URL
Description
adplus+ communications is one of New Zealand's top independent advertising agencies. We have a senior team of New Zealands's leading people in creative, strategic and media who have worked internationally and on some of New Zealands's largest brands.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline