Proof of Usefulness Report

ADNA

Analysis completed on 2/8/2026

+625
Proof of Usefulness Score
Category Standard

ADNA is a verifiable B2B market research consultancy with significant operational scale, claiming access to a panel of 600M+ individuals across 120 countries. External search results confirm the existence of the 'Dynamic Audience Platform' and validate high-profile enterprise clients like Standard Chartered and Castrol. However, the specific project submission contained low-quality, inaccurate claims (e.g., 'most people have used my product', 'everyone' as audience), and confusing financial metrics ('all time marketcap: 2500000'). While the underlying business is robust and demonstrates strong real-world utility, the score is penalized by the lack of professional detail in the submission itself.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+65.0
Technical Innovation+60.0
Evidence Of Traction+63.0
Market Timing Relevance+75.0
Functional Completeness+10.0
Subtotal+65.25
Usefulness Multiplierx0.96
Final Score+625

Project Details

Project URL
Description
ADNA Research is a new-age research consultancy built upon a proprietary quantitative research platform that incorporates real-time feedback from real people. This allows you to get closer to your customers/consumers wherever in the world they are, however niche they are so you can make braver decisions in real time with more confidence. ADNA Research till May 2023 was one of the two divisions of ADNA. Our breakthrough proprietary technology, Dynamic Audience Platform, allows you to run custom, built-for-your-brief quantitative market and consumer research studies powered by 600M+ real people worldwide in 120+ countries. ADNA Research’s agility and affordability transform the way we use quantitative insights. It allows regular audience participation, like a sonar device helping to reveal the terrain ahead. Our iterative problem-solving approach helps you zero in on opportunities with greater speed, accuracy, and efficiency, giving you the assurance, you need to lead with conviction. We serve a wide variety of clients and categories. Our clientele includes some of the largest FMCG, F&B, Tech & Banking companies in the world and at the same time we work closely with start-ups and SMEs to provide them with insights that fuel their business growth by giving them an ‘unfair’ advantage over their competitors. Intelligence solutions with an edge ADNA Research’s Dynamic Consumer Platform gives you unprecedented access to your global audience with speed, accuracy, affordability, and scale. Our team of Intelligence experts consists of researchers, coders, strategists, and analysts; providing meaningful and actionable insights across multiple fields of business decision-making. Our global headquarters is in Singapore but we have presence in key countries across the globe. Connect effortlessly with your customers, anytime, anywhere, without breaking the bank!

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline