Proof of Usefulness Report

Adcanopus Digital Media Pvt. Ltd.

Analysis completed on 2/8/2026

+286
Proof of Usefulness Score
Gaining Momentum

Adcanopus Digital Media is a verified digital marketing agency based in Bangalore with significant historical revenue (~$2.3M FY24), but recent data indicates a 31% decline in growth. While the business is legitimate and established (operating since ~2014), the submission suffers from hyperbolic claims (e.g., 'most people have used my product', 'audience reach: everyone') that do not align with its B2B agency model. The discrepancy between the claimed team size (350) and verifiable employees (~60) further impacts the credibility score. The project demonstrates real-world utility as a service provider but lacks the technical innovation or scaling potential of a high-growth technology product.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+60.0
Audience Reach Impact+20.0
Technical Innovation+10.0
Evidence Of Traction+60.0
Market Timing Relevance+40.0
Functional Completeness+10.0
Subtotal+200
Usefulness Multiplierx1.43
Final Score+286

Project Details

Project URL
Description
At Adcanopus Digital Media Pvt Ltd, we are dedicated to transforming businesses through innovative digital marketing solutions. Located in the vibrant city of Bangalore, India, our team of skilled professionals specializes in driving growth and enhancing the online presence of our clients. Our Services: šŸ” Search Advertising: Targeted ads to reach potential customers searching for your products or services. šŸ“± Social Media Marketing: Engaging campaigns to build brand awareness and connect with your audience. šŸ“§ Email Marketing: Personalized email strategies to nurture leads and drive conversions. šŸ“² Mobile Marketing: Mobile-specific tactics to reach users on their devices effectively. šŸ¤ Affiliate Marketing: Partnerships that drive traffic and sales through affiliate promotions. šŸ“° Native Advertising: Seamless ads that blend with the content on various platforms. šŸ’¬ SMS Marketing: Direct and timely messages to engage with customers instantly. šŸ–¼ļø Display Advertising: Visual ads on websites to attract and engage potential customers. šŸŽ„ Video Advertising: Compelling video content to captivate and convert viewers. šŸ·ļø Brand Development: Crafting unique brand identities that resonate with target audiences. 🌐 Web Development: Creating responsive, user-friendly websites that boost engagement and conversions. šŸ“Š Data Analytics: Leveraging data to provide actionable insights and drive strategic decisions. Why Choose Us? šŸ‘©šŸ’»šŸ‘ØšŸ’» Expert Team: Our diverse team of experts brings a wealth of experience and creativity to every project. šŸš€ Innovative Solutions: We stay ahead of industry trends to deliver cutting-edge solutions that give our clients a competitive edge. šŸ¤ Client-Centric Approach: We prioritize our clients' needs and work closely with them to achieve their business goals. šŸ“ˆ Proven Results: Our track record of success speaks for itself, with numerous satisfied clients across various industries.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline