Proof of Usefulness Report

AD/Acosta

Analysis completed on 1/28/2026

+345
Proof of Usefulness Score
Certified Problem Solver

AD/Acosta is a verified, established pharmaceutical advertising agency in Mexico City (founded ~2009) with a team of 50-125 employees. While the business is legitimate and has verifiable traction (clients like Roche, Pfizer), the submission quality is extremely poor, containing false claims ('everyone' audience, 'most people have used my product') and undefined financial metrics ('17000000 marketcap'). The project scores well on real-world utility and traction as a service business but low on innovation and response quality due to the lack of technical detail and exaggerated input data.

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Score Breakdown

Real World Utility+150.0
Audience Reach Impact+30.0
Technical Innovation+7.5
Evidence Of Traction+162.5
Market Timing Relevance+40.0
Functional Completeness+2.5
Subtotal+392.5
Usefulness Multiplierx0.88
Final Score+345

Project Details

Project URL
Description
AD/Acosta is a Pharmaceutical Advertising Agency based on Mexico City. We love to build successful work teams along with our costumers to achieve results and creativity for the major brands in the industry. We believe. We Create. We grow up. We learn. We understand. It makes sense.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline