Proof of Usefulness Report

Acumen

Analysis completed on 1/25/2026

+21
Proof of Usefulness Score
You're In Business

The submission describes 'Acumen Media', a B2B film production agency, rather than a technology project. While the company appears to be an operating entity with global offices, the submission relies on hyperbolic and demonstrably false claims (e.g., audience reach is 'everyone', evidence of traction is 'most people have used my product'). External due diligence reveals significant red flags: the company (formerly TBD Media) faces numerous negative employee reviews alleging 'pay-for-play' sales tactics, greenwashing, and a hostile work environment. The 'technical innovation' is non-existent as it is a service business. The reported financial metric ('all time marketcap: 17000000') is non-standard and low for the claimed headcount of 350, suggesting data inconsistency or inflation.

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Score Breakdown

Real World Utility+7.5
Audience Reach Impact+3
Technical Innovation+0.75
Evidence Of Traction+6.25
Market Timing Relevance+2.5
Functional Completeness+0.5
Subtotal+20.5
Usefulness Multiplierx1.03
Final Score+21

Project Details

Project URL
acumenmedia.com
Description
Acumen Media is one of the world's biggest Film producers focused specifically on B2B storytelling. We create award-winning documentaries, executive interviews, and films, telling global stories on a global level. With our highly skilled creatives, producers, marketers, distributors, and journalists, we inspire discussions about the future of business and our communities. Acumen Media is an innovative media production group built on 5 pillars: -Stories -Crew -Engage -Film -Lounge Founded in 2015, we work with organisations in both the public and private sector to share the right stories, using the right content at the right time, showcasing their impact through the power of filmmaking. Our award-winning team of filmmakers and storytellers partner closely with organisations worldwide covering key issues in sustainability, healthcare, technology, and more. We immerse ourselves in understanding each film vision, mission and values to develop scripts and visual narratives tailored specifically for their goals and audience. Some highlights of our work: - Produce over 400 documentaries and interviews globally annually. - Original series on business leadership and innovation acquired millions of views. - Work regularly with organisations such as the UN, WHO, WEF as well Hitachi, Siemens, L’Oreal, Intel, Microsoft and many more. - Present in 4 continents with offices around the world. At Acumen Media, we leverage the power of storytelling to amplify purposeful missions.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline