Proof of Usefulness Report

ActiveCampaign

Analysis completed on 1/4/2026

+735
Proof of Usefulness Score
Category Standard

ActiveCampaign is a highly established 'Unicorn' status company in the marketing automation space with significant revenue (~$200M+) and verified market presence (180k+ customers). While the submission itself contained lazy placeholder text in specific fields (e.g., 'most people have used my product'), the core description provided verifiable data points that confirm its massive scale and utility. The project scores exceptionally high on traction and utility, though the low effort of the specific submission response incurs penalties in the Quality and Response metrics.

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Score Breakdown

Real World Utility+237
Audience Reach Impact+180
Technical Innovation+120
Evidence Of Traction+237
Market Timing Relevance+85
Functional Completeness+5
Subtotal+865
Usefulness Multiplierx0.85
Final Score+735

Project Details

Project URL
activecampaign.com
Description
ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 820+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign’s customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, also scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.
Audience Reach
everyone
Target Users
everyone
Technologies
Messaging Communications, Ecommerce, Automation
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline