Proof of Usefulness Report

Actito

Analysis completed on 1/4/2026

+556
Proof of Usefulness Score
Industry Mainstay

Actito is a verifiable, established marketing automation platform (founded 2000, acquired by QNTM Group in 2022) with estimated annual revenue of ~$44M and over 550 enterprise customers. While the project itself demonstrates high real-world utility and significant market traction (far exceeding the 'HackerNoon' baseline), the submission quality was extremely poor (claiming audience is 'everyone' and traction is 'most people'). Consequently, the score reflects the high underlying value of the verifiable business, heavily penalized by low Quality Factors (0.5) in the Reach and Traction categories due to the unsubstantiated and lazy claims in the application form.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+80
Technical Innovation+90
Evidence Of Traction+112
Market Timing Relevance+75
Functional Completeness+2
Subtotal+585
Usefulness Multiplierx0.95
Final Score+555

Project Details

Project URL
actito.com
Description
Actito is a company that specializes in marketing automation solutions, providing businesses with tools to enhance their customer engagement strategies. Through its platform, Actito offers a range of services including personalized email marketing, data management, and campaign automation, enabling companies to create targeted and effective marketing campaigns. The platform is designed to be user-friendly and adaptable, catering to the needs of various industries by allowing marketers to easily manage and optimize their customer interactions. Actito's solutions are aimed at helping businesses improve their marketing efficiency and drive better results through data-driven insights and automation.
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Automation, Marketing
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline