Proof of Usefulness Report

4creative

Analysis completed on 1/26/2026

+529
Proof of Usefulness Score
Industry Mainstay

4creative is the verified in-house agency for Channel 4, a major UK broadcaster. The project possesses massive real-world reach, significant utility, and verifiable traction in the media industry. However, the submission itself was of extremely low quality, containing vague claims ('everyone') and nonsensical revenue data ('marketcap: 500000'). The high score reflects the undeniable scale and legitimacy of the entity (verified via domain), heavily penalized by the poor response quality and lack of specific technical detail in the application.

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Score Breakdown

Real World Utility+180.0
Audience Reach Impact+152.0
Technical Innovation+42.0
Evidence Of Traction+166.3
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+622.8
Usefulness Multiplierx0.85
Final Score+529

Project Details

Project URL
Description
4creative is Channel 4’s in-house creative agency. We’re about 60 people, who write and produce risky, innovative and culturally potent work across all Channel 4 brands and services. Yes, it’s as fun as it looks.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline