Proof of Usefulness Report

360 Om

Analysis completed on 2/8/2026

+348
Proof of Usefulness Score
Certified Problem Solver

360 OM is a legitimate, award-winning performance marketing agency based in the UK. Verification confirms recent wins at the European Search Awards 2024 and UK Digital Excellence Awards 2024, validating their expertise in PPC and paid social (specifically TikTok). However, the submission contains significant inaccuracies: the team size (claimed 125) contradicts public records (~26 employees), the reach claim ('everyone') is hyperbolic for a B2B agency, and the 'marketcap' figure likely confuses valuation with managed ad spend (approx. £30M verified). Despite the poor quality of the input data (e.g., placeholder name 'AncientFang'), the underlying business demonstrates strong real-world utility and verified traction within its niche.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+24.0
Technical Innovation+40.0
Evidence Of Traction+102.0
Market Timing Relevance+75.0
Functional Completeness+10.0
Subtotal+336
Usefulness Multiplierx1.03
Final Score+348

Project Details

Project URL
360om.agency
Description
At 360 OM, we help brands drive digital growth through performance marketing. We work with brand-side marketing teams and optimise their performance marketing and social commerce channels such as PPC, Paid Social and Tiktok Ahop. We work with brands like ENGIE, tombola and Europcar Mobility Group. Winners at European Search Awards 2024 🏆 Winners at UK Digital Excellence Awards 2024 🏆 Google Ads Premier Partners 2024 🏆

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline