Proof of Usefulness Report

2simplify

Analysis completed on 2/5/2026

+11
Proof of Usefulness Score
You're In Business

The submission describes a standard Magento development agency but suffers critically from exaggerated claims (e.g., audience reach of 'everyone' and traction of 'most people'), vague technical details ('Internet'), and inconsistent data input ('ThunderForge' vs '2simplify'). The mismatch between the service-based business model and the scalable product metrics requested, combined with the low-effort response, results in a minimal score.

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Score Breakdown

Real World Utility+5.63
Audience Reach Impact+1.00
Technical Innovation+0.75
Evidence Of Traction+1.88
Market Timing Relevance+2.00
Functional Completeness+0.25
Subtotal+11.51
Usefulness Multiplierx0.95
Final Score+11

Project Details

Project URL
2simplify.co.uk
Description
We make the complex, simple. The best websites are the simplest ones. This core principle stands at the centre of everything we make. Since being founded in 2015 by Ramesh Kanji, 2simplify has been strategising, designing and developing Magento eCommerce websites that increase conversions, build customer loyalty and communicate brand messages clearly. Our team of experienced Certified Magento Developers means we are able to develop your Magento website with the best practices along with helping you get the best out of the Magento platform. We don’t confuse clients with jargon. We’ll speak plainly and clearly, and offer genuinely sound advice. If there’s anything we can help you with, please connect and get in touch here!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline