23insights

I'm a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos, Kantar, and across the WPP network. I now work independently, partnering with organisations that need senior-level expertise on a flexible, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts, optimise research processes for greater efficiencies, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. I am available for freelance projects, short-term contracts, and advisory work, including: • Strategic Research Design: From early-stage research planning to executive-ready deliverables, I develop approaches that align with business goals. This includes segmentation, cultural insight frameworks, and thought leadership narratives. • Team Enablement & Skills Development: I lead practical workshops on questionnaire design, data analysis, insight generation, and storytelling – equipping teams to work with greater confidence and apply AI tools effectively. I also offer 1:1 coaching to help researchers deepen expertise and grow their strategic impact. • Research Operations & Interim Leadership: I review and streamline existing research processes, supporting teams through change or stepping in as interim insight lead.